Flock is a strategic brand & design studio founded by Kat Karpati & Nicole Flores. We partner with ambitious clients to challenge mediocrity and build brands that evoke an innate sense of connection with consumers. Together, We Challenge the Ordinary.

SunSip by Health-Ade

Launching a subbrand in a bubbling category. Case study coming soon!

Evolution Fresh Campaign

Juice you can feel: a new brand world for Evolution Fresh. Case study coming soon!

Alec’s Ice Cream

9 supernaturally delicious flavor extensions.

Noosa Delights

Dialing up the decadence in this line extension.

Beyond Good

Raising the bar on chocolate with this rebrand. Case study coming soon!

Molly’s Suds

From DTC darling to retail distribution: rebranding Molly’s Suds. Case study coming soon!

Bobabam

Rebranding a Costco success into national distribution.

Rao’s

Photography, Line Extension

Strategic Foundations

Consumer Research + Insights
Portfolio & Brand Architecture
Brand Strategy + Positioning
Messaging Strategy
Competitive Audit & Market
Intelligence
Semiotics
Trendspotting + Innovation
Design Validation

What We Create

Brand Worlds

Campaigns
Social Media
Signage + Pos
Creative Direction
Copywriting
Website Design
Marketing Assets
Merchandise
Trade Show Activation

Identity Creation

Naming & Brand Voice
Brand Manifesto
Logo
Brand & Visual Identity
Packaging Design
Form Consultation
Photography + Illustration
Brand Guidelines

Our Amazing Clients