We’re flock. We’re brand new.
But we’ve got a lot of experience.
Flock launched at the end of 2022. Prior to that, Nicole and Kat co-led the award-winning branding agency Hatch Design in San Francisco for nearly a decade. Before Hatch, they worked in senior roles at design and advertising agencies in SF, LA, NY and Boston.
We’ve launched, refreshed & reignited brands across fashion, retail, tech, beauty, pharma and food & beverage. Incredible brands with incredible partners that led to incredible results.
Kat Karpati
Founder
Nicole Flores
Founder
We like to say we’re a yin and yang, east coast meets west coast, outgoing vs. introverted, listeners and talkers—actually, we both really like to listen. Together, we bring vision, energy, passion, kindness, and a standard of excellence to our client partnerships and our team.
Our team is a mix of strategic thinkers, writers, design fanatics, illustrators, and production experts with a ton of experience. We’re an incredible group of nomads, millennials, gen-Zers, moms, dog dads, bird moms, illustrators, thrifting mavens, farmer’s market connoisseurs, musical groupies, taco Tuesday celebrators, fitness fanatics, and Texans. We’re based mostly in the Bay Area but have area codes across the country. Collectively, we speak 5 languages fluently… 6, if you include English.
Our Philosophy
Brave Collaboration
We believe in partnering with brave, collaborative clients whose eyes light up when they talk about their brands.
Cream-of-the-Flock
We believe in our cream-of-the-flock talent that makes for engaged, happy & efficient client partnerships that deliver exceptional work.
Positive Momentum
We believe in busting through “tried & true” in favor of “courageous & new,” resulting in positive momentum that draws people to brands.
Thrival, Not Tribal
We are thrival, not tribal. When one succeeds, we all succeed. Egos are not our amigos.
Our Approach
Process Brand Building
Yeah, we know, birds of a feather flock together… but when it comes to craftingbeloved brands, we believe in the principle that opposites attract. Art meets science, head meets heart, formal training meets the gut. Our approach is rooted in the interplay of intellect and instinct, with a whole lotta joy along the way. Here’s how it all comes together:
Strategic Foundations Phase 1
Our strategic process is predicated on polarity. Through research, workshops, and just talking it out as a team, we identify juicy frictions across culture, your category, within your customer and hidden in your company’s DNA. It’s all in service of unlocking a sharp, street-smart brand positioning and story that’s uniquely you.
Brand Building Phase 2
Our ooh’d, aah’d and approved! brand strategy swoops on over to the land of imagination, where our designers explore the possibilities of who you could be through visual territories inspired both by our strategic foundation and references out in the world that move us. With your blessing, we home in on one direction and create the full aesthetic (think logo, color, typography, visual elements) and brand tone that delivers on the you-know-what.
Brand Worlds Phase 3
THIS IS HAPPENING! We bring your brand to life across touchpoints we’ve already scoped out together so our collective dream team can proudly share it with the world. This includes the full gamut of photography, production, development, documentation and anything else needed to get the brand ready for launch and continued growth. Fly, baby bird, fly!